California-based company MonkeyLectric created a stunning bicycle wheel display system that projects hologram-like images to both sides of your wheel. The display kicks in when you start rolling and produces the visual show while the bike is operating within 10-30 mph (15-50km/h). It works on any weather and you can upload your desired content (JPG, GIF, MOV, AVI, PNG, MPEG, and other formats) via bluetooth. The product costs roughly $1,000, but simpler versions are available for $25-60. Now, even road safety looks awesome!